Marketing Studio is how Higgsfield handles performance marketing content. Pick a template from a library of 1,500+ options organized by task, connect your brand by uploading a product image or pasting a website link, and get a finished, on-brand ad back in one click, with no prompt required. A prompt path remains for anyone who wants to generate freely.
What is Marketing Studio?
Marketing Studio is the marketing creation workspace for ads, product creative, UGC, and other commercial content. The flow is template-first: instead of describing an ad from scratch, you start from a ready format and connect your product. Templates cover both images and video, depending on the category.
How do I create an ad from a template?
Open higgsfield.ai → Marketing Studio.
- Pick a template. The library is organized by task type: Product Shots, Ads, Marketplace, Posters, UGC Videos, and Motion.
- Connect your brand. Upload a product image, or paste a website or product page link: the page is read automatically, and brand signals (product imagery, logo, colors, copy) fill the template.
- Generate. The result comes back in one click. The credit cost is shown on the Generate button before you confirm.
What template categories are available?
Category | What it makes |
|---|---|
Product Shots | Studio-quality product photography in three formats: Studio (clean seamless-background catalogue shot), Lifestyle (product in a real-world scene), and With Model (product held, worn, or used by a person) |
Ads | Image ads built to the specs of Meta and Google placements, useful for testing several directions quickly |
Marketplace | Listing imagery formatted for marketplace use |
Posters | Banners and posters you can edit after generation: layout, text, and elements, through Higgsfield Layers |
UGC Videos | Creator-style ads that look phone-shot, in Faceless, Talking Head, and Silent formats |
Motion | Hypermotion, 2D Product Motion, Mixed Media, and Motion Design |
Ref → Video | Generating a video from a reference |
Some categories need a specific input: UGC Videos takes a product image or a reference ad, and Motion Design builds from a logo or website instead of a product photo, which makes it the option for software and digital products with no physical object.
Can I still generate with a prompt?
Yes. The prompt path skips templates: paste a product URL or upload images, write a prompt describing the shot, tone, and what the ad needs to show, and generate. Use it when no template covers what you need, for example an unusual product or format.
Can I match an existing ad?
In the UGC Videos category, you can drop in a reference ad you're allowed to use, and Marketing Studio reproduces its structure and format with your product in place of the original.
How do I check an ad's potential before publishing?
Virality Predictor scores a generated video before it goes live: it evaluates the clip's virality potential, expected engagement, and how well it holds attention, so you can compare variations and pick the strongest one. The score is an estimate to guide your choice, not a guarantee of performance on any platform.
How do I keep ads on-brand?
Create a Brand Kit: enter your brand's website URL and Marketing Studio extracts the logo, brand colors, fonts, imagery, and tone of voice automatically, or fill it in manually. The brand kit is then used to keep generated ads consistent with your identity.
How does spokesperson consistency work across ad variations?
Train a Soul ID once from 20 or more reference photos: every ad variation after that uses the same face automatically, with no re-uploading between generations. To train one, go to higgsfield.ai → Soul → Train new character. See How do I create and use a Soul ID character?
What are the current limitations?
The maximum clip length is 15 seconds per generation. Voiceover and pacing in UGC Videos can vary by generation: review before publishing. Editing after generation is available only in the Posters category; results in other categories are regenerated, not edited. The template-based Marketing Studio isn't available through Supercomputer, MCP, or other agentic channels yet.