How One of Korea's Leading Digital Agencies, AdQUA, Cut AI Production Costs by 97% with Higgsfield

In Seoul's advertising industry, AdQUA Interactive needs no introduction: twenty years of campaigns for top brands, more than 100 awards at domestic and international festivals, and a place among Korea's leading independent digital agencies. Its parent, KOSDAQ-listed FSN, has spent the past years transforming from an ad agency into a Brand, Platform and AI Content company — running an AI-driven strategy through its proprietary platform AIDE, which automates marketing from strategy to creative ideation.

What the pipeline was missing was the final step: turning those ideas into finished images and video. For that, FSN chose Higgsfield — across both AdQUA and Boosterz, its brand-building subsidiary that takes emerging K-beauty labels from zero to market.

In this conversation, the AdQUA and Boosterz teams discuss the pain points that led them here, why quality decided it, and what happens when a whole organization can execute every idea it has.

YouTube 1 — 야구도 참교육 열풍 (fan parody)

YouTube 2 — Mascot thriller parody

YouTube 3 — Cinematic tiger character spot

What challenges were you trying to solve before Higgsfield?

AdQUA: "With new AI technologies and features being released almost daily, we faced a significant burden in terms of time and resources required to individually evaluate and learn each new tool. Since different tasks — such as image and video work — required different capabilities, we had to subscribe to multiple platforms separately. Because our team members each had their own preferred or familiar AI tools, production workflows lacked consistency."

Boosterz: "Producing a single piece of content — from planning to shooting to design — required significant time and cost, and even when we had strong ideas, they often failed to make it to execution due to resource and scheduling constraints. Our production process simply couldn't keep pace with market shifts and the speed of ideation."

Why did you choose Higgsfield over other solutions?

AdQUA: "Higgsfield offers an all-in-one integrated environment that brings together leading generative models in a single place. […] Beyond the convenience of being an integrated platform, the quality of the output itself was the strongest point of differentiation.

“Compared to other AI models, the image and video generation models offered by Higgsfield produce far more polished results and excel at creating trendy, visually compelling content.”

Boosterz: "In the past, every content project started with figuring out which AI model to use. Since adopting Higgsfield, we've been able to focus instead on 'what video do we actually want to make.' […] We use LLMs like Claude to flesh out ideas and design prompts, then produce images and video in Higgsfield, and finish the final content by connecting it with editing tools. With planning, production, and editing linked into a single workflow, AI now functions as a creative pipeline that accelerates brand content production, rather than just a generation tool."

“All roads to AI generation lead to Higgsfield. Now, and always. — AdQUA Interactive”

YouTube 4 — Folk-tale action parody

YouTube 5 — K-drama style episode

YouTube 6 — Mascot press conference

How are you using Higgsfield in your actual workflow?

AdQUA: "The core of our video production approach using character consistency lies in maintaining the same character identity while expanding it across videos. We first generate a polished original character design using an image model in Higgsfield. We then fix that character's visuals as a constant reference and generate a series of videos by assigning the character various actions and environments. […] We operate our own set of target-tailored YouTube channels" — the foundation of AdQUA's new AI MCN business.

Boosterz: "Our workflow starts with planners using Claude to flesh out concepts and prompts, then visualizing them directly in Higgsfield for rapid validation. This has fostered an organizational culture where marketers and planners — not just the creative team — create and experiment with content themselves."

“Boosterz cut production costs by ~97%, production time by ~79%, and required personnel by ~85% versus its traditional filming-and-editing process.”

What results have you seen?

AdQUA: "Production time has been cut to roughly one-tenth compared to our previous, labor-intensive production environment. […] Other AI solutions struggled to maintain character consistency, requiring endless rounds of regeneration until the desired output was achieved. With Higgsfield's powerful character lock feature, this unnecessary rework process has been eliminated entirely. […] Operating costs have been dramatically reduced to roughly one-fiftieth."

Boosterz: "In the past, even with strong ideas, we had to prioritize based on schedule and cost constraints, and many attempts never made it to execution. Now, as soon as an idea emerges, we can immediately produce drafts and rapidly test multiple directions. […] Beyond faster content production, our biggest achievement has been transforming into an organization that can respond nimbly to market changes." On the "Night tea" promo for its LINGTEA line — now running in offline spaces — Boosterz cut production costs by ~97%, production time by ~79%, and required personnel by ~85% versus its traditional filming-and-editing process.

“We produced the full range of launch assets — key visuals, ad creative, and SNS content — using Higgsfield — and the ongoing LuluPeach performance campaigns.”

What's the flagship project?

AdQUA: the YouTube channel Movie Trailer Only (영화예고만) — Korean pro-baseball narratives retold through custom mascot characters "in the format of a movie trailer." "Since the channel's launch in March of last year, its original concept and outstanding visuals quickly spread by word of mouth among baseball fans […] recording 15 million cumulative views and 120,000 cumulative watch hours. […] Thanks to Higgsfield's precise control in maintaining the dynamic, fast-paced camera work characteristic of baseball, dramatic movement and action, and above all, consistent visuals for the mascot characters, we have been able to continuously elevate the completeness of the movie-trailer format." Watch: https://www.youtube.com/@영화예고만

Boosterz: the GIPPEUN brand launch — "we produced the full range of launch assets — key visuals, ad creative, and SNS content — using Higgsfield" — and the ongoing LuluPeach performance campaigns. Both new beauty brands are produced 100% through Higgsfield, and all future Boosterz advertising is planned the same way. "In the past, adding a new brand meant a proportional increase in production resources. Now […] we can scale to more brands without a significant increase in production burden, while still preserving each brand's identity and creative quality."

“The era of good ideas going unexecuted is over. Higgsfield is the platform that turns ideas into content faster than anything else.”